We spend a lot of time researching how various financial institutions make email marketing a valuable part of their strategy. From conducting studies and reading articles, we’ve found that the marketing community is consistently putting out some great material. That’s why we put together a little roundup of articles from across the web that focus on email marketing for financial institutions.
This article from the New York Times addresses concerns about email fading into the oblivion. Spoiler alert: it’s not going anywhere. In fact, the personal nature of email newsletters makes them stand out in a sea of Facebook posts and Twitter hashtags.
“Email is an easy-to-set-up, low-cost and high-return marketing channel,” according to this piece from Forbes. They offer five basic, but incredibly important, ways to make sure your email is getting seen.
You know when you have a lot of information to convey to subscribers and you end up with an email that is several paragraphs long? Yeah, don’t do that says this article on making your emails more readable. It’s a simple tweak that can make all the difference sometimes.
Here’s an awesome infographic from The Financial Brand that explains why you’re losing customers through bad email practices. A must read for anyone in the marketing department at a financial institution!
This marketing campaign might not have anything to do with email communications, but it’s still one of the best things we’ve seen floating around the internet lately.
Have you read anything inspiring or informative lately? Let us know in the comments below!