Top 3 2013 Social Media Highlights

When 2013 began, we were still pretty new to the social media scene. Our DocuMatix Twitter account had just been created and this very blog was in the process of getting a little facelift.

It’s been exciting for us to see so much growth and to open up several more channels for communication between us and our most important asset- our users.

We’re learning more every day about what both casual followers and die-hard DocuMatix clients are looking for. As we plan our social media calendar for the next, we can see some exciting things on the horizon.

But before we get rolling in 2014, we wanted to take a look back at our social media highlights from the past year. It makes us feel all warm and fuzzy seeing our social circles expanding and being able to help create a little community online that we are honored to be a part of.

2013 Milestones:

1. Hitting a record number of blog views.

Admittedly, it wasn’t hard to top last year’s page view numbers because…well…this was the first year we jumped on the blogging bandwagon. We saw how beneficial it was for other companies to provide in-depth articles and examinations of industry news, so we strived to create quality content that would help you get the most out of the DocuMatix products you currently use. Our most popular posts included this post about how to amp up your onboarding process, a case study that featured one credit union that is seeing huge success with pre-approval email campaigns and some ideas for your holiday marketing campaigns.

2. Feeling the love on Twitter.

This year, Twitter gave us a chance to connect hundreds of credit union marketers, get social at conferences and receive feedback from our awesome users who are coincidentally some of our favorite people on Twitter. Our first milestone happened when we hit over 200 followers:

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Other notable moments included having the opportunity to amp up our social sharing at the conferences we attended this year:

A conversation during MAC discussing mobile users.

User Conference Tweet

Tweeting with clients at our DocuMatix User Conference last spring.

Hearing feedback from you about working with DocuMatix:

Twitter training

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And finally, being able to quickly share news about email marketing and tell people about awesome promotions being run by credit unions who use DocuMatix:

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3. Using Facebook to improve our products.

Last year we began a huge re-design of our DocuMatix Product Suite. We took to social media to ask what current users want to see and the feedback on Facebook was incredible!

The image we ran asking people for their feedback on Facebook.

The image we ran asking people for their feedback on Facebook.

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We were able to take almost all of the suggestions we received and integrate them into the new version of DPS that will be rolling out soon. We are SO excited that your feedback has helped update a product to make it better than ever.

Honorable mention: Starting a Google+ Group.

When we started using Google+, we found there was a great group for people involved in all facets of credit union operations…but not much out there for credit union marketers. We started the Credit Union Marketing group in hopes it would fill the void and we can’t wait to focus more attention on it 2014 to make it a top resource for all you marketers out there.

Thanks for being part of the reason 2013 was such a fantastic year for us. What were your biggest social media accomplishments of 2013?


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