Recently Yahoo! announced that they will begin recycling email addresses by deactivating all accounts that haven’t been used in at least a year and allowing them to be claimed by those on a waiting list.
So what does this mean for email marketing and your email lists?
If you’re a DocuMatix user, rest assured that you have nothing to worry about. Yahoo! said they will not be allowing the new owners of previously invalid email addresses to receive mail from sources the address had been opted into prior to the switch. That means your email messages will simply become bouncebacks and members’ security is not put at risk.
The only change you might see is an increased bounceback rate on reports from all email campaigns sent between July 15 and August 15 because of those Yahoo! Email addresses that haven’t logged into their account in the past year.
Since we automatically scrub all permanent bounceback failure email addresses from your campaign, the Yahoo! email addresses that are deemed inactive will be removed from your list.
Any questions or concerns? Give us a call or shoot an email to firstname.lastname@example.org.