Case Study: Combining Direct Mail and Email

Another Monday, another new case study! In case you missed it, we’re posting one case study that was released at our User Conference each Monday for the rest of the month. We’re hoping they will give you some insight about how other credit unions are using our tools and maybe give you a few ideas about how to inject new life into your email marketing campaigns.

Today we’re featuring Arrowhead Credit Union. They created a pre-approval campaign that beautifully fused both direct mail and email to make a holiday promotion that was hugely successful. So successful, in fact, that members who received both forms of mail were 71% more likely to fund their loan.


 Their campaign went a little like this:

First Arrowhead created checks with pre-approved loan amounts and the members name printed on them. Worried that the checks would be lost during the mail onslaught that comes with the holiday season, Arrowhead then created emails to follow-up with members.

They used the DocuMatix Email Wizard to create an email with merge fields for the member’s name, rate, approved amount and term reminding them to check the mail for their physical check.

They found that members who received only the check in the mail had a 3.5% response rate, while members who got both had a 6% response rate. The campaign earned them a Diamond Award at this year’s CUNA conference and proves that email marketing can give you an extra boost when reaching out to members.

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